Yesterday, 4 of us somehow managed to all wear the same colour shirts to work. Many thought it was planned, but I assure you it was not! Unfortunately no one matches in the office today.

happy wednesday!

Share on Facebook

BBM is proud to launch a brand new promotion with Cheestrings. The new Fit & Fun crew promotes an active lifestyle with a fun attitude, all across Canada at certain events you can have your picture taken, and you will be given a unique PIN to enter and retrieve your headshot. You then can add your headshot into one of many great scenes with Cheesy!! watch the video below to see how it all works!

Share on Facebook

Summer is the official season of the Q, what better time to gather round a fire and cook up whatever your heart’s desire. Whether it be meat, or un-meats, Hain Celestial has every avenue covered, including sides and salads. Blueband recently launched a BBQ campaign on hain-celestial.ca that you should check out, because you can win a gift pack from Hain Celestial valued at $250. Now thats something to BBQ about!

Share on Facebook

AR is ever present these days, now with the inclusion of these realities into product packaging, we will most likely be seeing some sort of AR included in whatever package of ingestible products you may purchase, the AR shown above is the most interactive usage of AR we have seen so far, so its worth showcasing.

Share on Facebook

Foodspotting: A Visual Guide for Foodies

Posted: 29 Jun 2010 02:42 PM PDT

Mashable’s Spark of Genius series highlights a unique feature of startups. If you would like to have your startup considered for inclusion, see details here. The series is made possible by Microsoft BizSpark.

Name: Foodspotting

Quick Pitch: Foodspotting is a visual local guide that makes finding and sharing food recommendations as easy as snapping a photo.

Genius Idea: If you’re like me, you don’t care for menus. It doesn’t matter whether a dish sounds good — what you want to know is whether it looks good. Unfortunately, most restaurants don’t include photos on their menus — due, undoubtedly, to a collective desire to disassociate themselves with iHop.

Imagine my delight, then, when I alighted upon Foodspotting. Foodspotting is a collection of user-uploaded photos of various edible treats and where to find them. You can set your location and browse items in your neighborhood, and further specify by food type, a place or a person. You can further sort by dishes that have received the highest ratings or were most recently added.

There are social and gaming components to the platform as well. Users can add friends to keep track of their “food sightings,” and those who contribute to the site can earn points (“tips”) when someone “Compliments,” “Wants,” or “Noms,” an item they’ve submitted.

Foodspotting is also available as an app [iTunes link] for the iPhone, iPod touch and iPad, making it incredibly easy for someone to post an entry to the site on-location. Thus far, 65,000 foods have been spotted by more than 105,000 users.

In addition, Founders Alexa Andrzejewski and Ted Grubb also launched a microsite called Cartspotting this week, designed to help users keep track of their favorite mobile carts by sending tweets to @cartspotting.

We think this platform has a lot of potential, particularly for local advertisers. Business could reward users for completing guides, loyalty cards and “other desired actions,” Andrzejewski suggested. The company plans to announce its first round of funding and a few “rockstar hires” shortly.

Once these advantages are in place, the platform need only integrate better with social media networks and restaurant review guides like Yelp and, most importantly, incorporate pricing information.

What do you think of Foodspotting? How do you discover new foods and restaurants to try?

Share on Facebook

This past weekend was busy in the city of Toronto, not only was the amazing NXNE festival happening all over the city, there was also the Northern Ink Exposure convention, the MuchMusic Video Awards, not to mention the Taste of Little Italy festival. With so much happening in TO it was hard for a Torontonian to decide what to do! No matter the choices made, they would almost definitly translate to an amazing weekend to bring in the official summer. Let me tell you how my weekend went.

NXNE

So many amazing musicians came to Toronto this weekend to showcase their talent to the growing crowds, with a number of free shows available outside of the paid gigs, not having a wristband didn’t mean you would miss-out! I was lucky enough to be part of hosting one such free event that happened throughout the whole weekend: “Live in Bellwoods: NXNE picnic series” saw 20 bands over 4 days play intimate acoustic performances for a growing crowd and for our cameras, I have not been able to stop listening to the recordings yet. Nacho House was an experience I will never be able to recreate, walking down a back alley following our ears we came across our good friends, Dinosaur Bones, rocking out to an electrified crowd on a rooftop, with free nachos to boot, this was a free show worth paying for. NXNE saw some big names play at Dundas Square, which i fortunately did not attend any of, tho I hear Iggy rocked the city.

NIX

the “Northern Ink Xposure” was a Tattoo convention that I attended one day, solely to get some new work done… and I couldnt be happier!! This truely is the place to get tattooed with so many Artists in one place, the Hilton was buzzing with excitement and tattoo guns at work, below is what i acquired from Joe Johns. here is what I acquired from the Convention.

MMVA’s

My experience with the MMVA’s was more of an annoyance than anything, Hedley was performing their soundcheck when I was trying to get to the Horseshoe Tavern, needless to say, they arent perfect, and neither was my planned route to the Horseshoe. A very impressive sound, light, and stage set up redeemed the MMVA’s absurdity for me. I did however catch a glimpse of the event on a news segment, and saw Miley Cyrus’s perfomance attire… all I could think was “shes 17, shes 17, shes 17″

After this amazing weekend, the only thing that can top it is this weekend approaching, the dreaded G20 summit. This should be “interesting”

Share on Facebook

This is a great article ..

A reasonable place to start might be: what defines an interactive application, in particular within a marketing or business context?
By “interactive,” we don’t mean “talking with a salesperson” or “responding to a piece of direct mail” from the discussion. Sure,
these are “interactive,” but no one is losing sleep over how these particular channels work or what they mean going forward.

Instead, the challenge facing marketers is understanding your relative orientation when building a Facebook page or Twitter presence. It’s important to distinguish between desires for yet another “talk” channel versus the desire to enable social participation. While there are good arguments for both, the former is typically interactive in some way but not social, and is all too commonly passed off as “social media marketing.” Used this way, Facebook pages are closer to interruptive online marketing.

Consider instead the question from the participant’s perspective: when the “engagement” is primarily between the customer and the brand, it’s interactive. When your customers are engaged and talking with each other, the application is social. Seeing this distinction sets up the effective use of both interactive and social applications. Interactive applications are useful: think of a Web site menu, an order form, or a product “configurator.” Self-service, choosing one’s own path, and individual empowerment all flow directly out of Web-enabled interactivity. Interactive typically ends with the completion of a task, again demonstrating why “interactive” is so incredibly useful. Interactive is how individuals get things done.

By comparison, being social means that something is happening between people, not just objects. Further, what’s happening is two-way and peer-to-peer; what’s commonly referred to as a “conversation.” Add on to this the idea that the conversation is intended to influence or shape some ultimate outcome. Collective influence, by comparison, with the task-orientation of “interactive,” is how groups of people get things done. That’s what social is all about.

Here’s a quick example: in making an online purchase, I might place an item in my basket and then check out. That’s an interactive process that leads me to task completion, assuming the process has been built and implemented correctly. In the process of making the purchase, if I dive into the reviews and alter my purchase based on the experience of other customers, or create and share my own reviews after my purchase toward the same end, then the application
has social aspects that become part of the basic commerce process.

Interactive Application vs. Social Campaign
SOCIAL MEDIA MARKETING
By Dave Evans, ClickZ, Dec 9, 2009
Columns | Contact Dave | Biography

Share on Facebook

Over the past 5 years, BlueBand has been working with media and communities across Canada to create a new platform for Canada businesses to reach South Asian consumers.

Here’s a few interesting face,

• Under the scenarios considered for these projections, Canada would have between 6,313,000 and 8,530,000 visible minority persons in 2017. This would be an increase of 56% to 111% from 2001, when their number was estimated at about 4,000,000.
• Under the scenarios considered for these projections, between 3.2 million and 4.4 million Canadians
  would be members of the South Asian or Chinese visible minority groups in 2017. This means that
  roughly half of all visible minority persons would belong to these two groups in 2017.
• By 2017, the South Asian group may catch up to the Chinese group, the most populous visible minority
  group in Canada in 2001. Each group’s population is likely to climb to between 1.6 million and
  2.2 million by 2017.
• Compared to the national average, the visible minority population would be overrepresented, as was
  already the case in 2001, in Ontario and British Columbia and underrepresented in all other provinces
  and territories in 2017. Under the reference scenario, the two provinces could have 4,090,000 and
  1,421,000 visible minority persons respectively in 2017, or 57% and 20% of Canada’s visible minority
• population.

Ethnic Report.

Share on Facebook

Hey!

Are you a Franklin fan? .. if yes, for a limited time, inside specially marked packages of Black Diamond Funcheez you a FREE Franklin Mini-Book. This was a fun project and “bringing Franklin” to live on Funcheez.ca was a lot of fun for the entire team.

Share on Facebook

Today was good. I didn’t use the iPad as much due to a few presentations I needed to work on and it’s not that easy to do them on iPad.

But I am using the iPad in my meetings. It’s great! I have all my files online and can record stuff on the fly. I also got the 250m data package and I am all done with the data package. Wow!

I also found a cool app to make my iPad into an extra monitor. It’s a bit slow but the idea is cool.

Sathish

Share on Facebook