Twitter is a powerful social community, powerful in the sense that you can get your word out to alot of people, very fast. It’s also powerful enough to put your word into a sea of opinions, possibly burying that word into an ever growing backlog of tweets. To stay ahead of the crowd on Twitter, comanies need full 24/7 attention to be put on their official Twitter account. While this is possible, it is increasingly difficult when a large group of people (say an entire corporation) needs to manage one twitter account across multiple platforms and time frames, CoTweet claims to have solved that problem.

Allowing multiple users to manage one twitter account along with a host of great features, CoTweet has been adopted by a large number of big players, among them, Ford, Starbucks, Pepsi, Coca-Cola, Mcdonalds… the list goes on. With these multi-national companies using the software, its clear what their goal is. Offer a one stop platform for an entire corporation can access, manage, and ensure that their social interactions are approved, and happen often, ensuring social interactions on a daily basis.

Features

from CoTweet’s site:

Multiple Accounts and Multiple Users
Manage up to five Twitter accounts through a single CoTweet login. Invite colleagues to join your accounts to work as a team representing your company on the front-line of your Twitter presence. Add your personal Twitter account and manage all your updating through one interface.

Monitor Keywords and Trends
Monitor keywords and trends directly inside CoTweet. Twitter search is seamlessly integrated within the application. Maintain persistent searches on your product, brand and company names and take immediate action.

On Duty Notifications
Share the responsibility of being on duty. Get email notifications when updates are sent to your Twitter accounts.

Assignments
Assign updates to your colleagues for follow up. They’ll be notified via email and the updates will appear in their “Follow Up” queue. Once they’ve responded, you’ll receive an email containing their response along with the original update.

Conversation Threading
View your team’s responses in context throughout the application. See which updates have been responded to and know who’s said what to whom.

Rich Profiles
Click on any username to view conversation history, recent updates, Twitter profile information and follower/following status. Make notes on users for anyone on your team to see. Follow or unfollow users on any of your accounts in one convenient panel.

Click Tracking
CoTweet works seamlessly with bit.ly™, the most popular and powerful URL shortener on the Internet. View click statistics on links from your updates. Configure your bit.ly accounts with CoTweet to keep your link history in one place.

Tweet Scheduling
Reliably break news at specific times, or just prepare updates ahead of time to deliver a steady flow of updates throughout the day.

Multi-Account Posting
Easily post updates from multiple accounts at the same time, increasing your reach with minimal effort.

Message Archive
Keep a record of all your updates—those you’ve received as well as those you’ve sent.

Insight: this platform looks great for the company that has troubles managing their twitter account, utilizing a team aspect, this gives better opportunities for more content rich, and engaging tweeting to happen.

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