YouTube is currently predicted to lose about $500m this financial year (bandwidth!) and is desperately seeking the right ad model to turn a profit of any degree. So after various attempts, YouTube is now trialing a new model called “Choose Your Ad” where a “very small” number of “random videos” give users a prompt at the start of a video to select one of two PAID video ads to watch, this one add will be a longer pre-roll add and then play your video seamlessly.

for more..read..
http://www.digitalbuzzblog.com/youtube-choose-your-own-ad-model-trials/

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